Germany ecommerce sales will rise 16.2% in 2020

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If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.

The outbreak has been cataclysmic for Western Europe’s retail sector, as most stores selling nonessential goods were forced to close in March, and gradual reopening did not begin until May. We estimate that overall retail sales in the region will drop by 9.9% this year, to $3.776 trillion, or €3.372 trillion.

In Germany, however, the retail industry looks set to suffer a less dramatic, but still serious, decline. Total retail sales in the country are predicted to fall 8.2% year over year in 2020, from $897.97 billion (€801.98 billion) to $824.05 billion (€735.96 billion).

By contrast, ecommerce sales are on the rise. The strict lockdown led many consumers in Germany to shop more online, or to buy goods like groceries and medicines digitally for the first time. We expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion (€82.46 billion), compared with $79.47 billion (€70.97 billion) in 2019.

Mobile sales are growing even more quickly than overall digital sales. In 2019, mobile retail purchases in Germany amounted to $31.95 billion (€28.53 billion). In 2020, we expect mobile sales to rise 19.9%, to $38.32 billion (€34.22 billion).

The Germany Ecommerce 2020 report highlights our latest forecasts for total retail, ecommerce and mcommerce sales in Germany, and for digital shoppers and buyers. It also looks at the influence of the pandemic and other developments on retail trends.

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