Hootsuite vs sprout social: which is better?
Choosing the best social media management tool is a hefty yet important task. These tools come with a whole pack of features and support different social media platforms.
It is hard to determine which one has an advantage over the other. Which one has a better dashboard, publishing, collaboration, reporting, and, most importantly, pricing plan?
I know all of these questions are swarming inside your head. So, I have decided to help you find the best social media suit based on the difference between the two mentioned here.
Here is a detailed sprout social vs Hootsuite difference you were looking for.
Hootsuite Vs Sprout Social: Detailed Breakdown
Here is a simple difference between Hootsuite and sprout social –
| Details | Hootsuite | Sprout Social |
| What is it best for? | Best for social media publishing and management. | Provides better customer service. |
| Pros |  Great features for publishing, analytics, listing, and engagement. The free plans are great. All plans offer unlimited scheduling. | Great features for publishing, analytics, listing, and engagement. Provides automated response for incoming communications. |
| Cons |  Add-on listing features might disappoint you. There is no email or phone call customer service available. For analytics features, you have to pay more. | You have to pay more for extra users. For an advanced listing and better analytics features, you have to pay more. |
| Pricing plans | $49 per month. | $89/per user/month. |
| Offers platform and training | Yes  | No  |
| Social CRM | No | Yes |
| Chatbots | No | Yes |
| Bulk Scheduling | Yes | Yes |
| Optimize Send Times | Yes | Yes |
Hootsuite Vs Sprout Social: Feed Dashboard
Hootsuite and Sprout Social have different ways of aggregating the posts in the feed. You can set up a feed for your social media accounts on Hootsuite. You can create a more specific feed for each social media account. This tool also makes responding to queries on multiple platforms easier.
Sprout Social, on the other hand, aggregates all of your posts into one single feed. It also offers you another feature to add RSS feeds. Using it, you can source content to share. You can also directly respond to the messages from the feed.
Hootsuite Vs Sprout Social: Scheduling & Publishing
In terms of publishing, both tools offer users what they need. Composing messages, shortening links, attaching photos, and choosing the target audience are common and important features under publishing. Both tools offer these features. Both tools also have the function of drafting.
But, in terms of publishing, Sprout Social offers a little extra. The audience discovery feature of Sprout Social highlights accounts you should follow, unfollow, or spam as bots. You can also see a brief of your Twitter conversation using this tool. The proprietary algorithm is present in both of the tools. This feature helps to pinpoint the best time for posting.
Hootsuite Vs Sprout Social: Collaboration
Hootsuite and sprout social offer collaboration features based on the user’s role on the platform. The owner of Hootsuite can use three permission settings for collaboration among a team. There are additional collaboration features also available.
There is not much Hootsuite Vs Sprout Social competition available regarding collaboration. Sprout Social also has similar functions when it comes to administration. The task category in this tool is divided into three types named general, support, and sales lead.
But Sprout Social may be more time-saving with its unique responding features. For example, users can view when a different user is replying, preventing users from awkward double responses.
Hootsuite Vs Sprout Social: Reporting
Hootsuite offers a broader view of your social media account by dividing your social network accounts into posts, engagement, followers, and metrics. In addition, it offers detailed analytics of your account’s performance and lets you create custom reports and import them in your desired file format (PDF, Excel, PowerPoint, etc.).
You can also keep track of the days of better performance and get detailed information related to your ROI.
Sprout Social allows you to check your performance on a single platform or across different them. In addition, you can check and create your custom report. The social listening of this tool is another useful extension that gives you a better insight into your customer’s feelings. It helps you better meet your customer’s needs through social listening.
Frequently Asked Questions!
I think you have found the right answer regarding the right tool for social media management. After reading the previous sections, you should be able to choose between these tools and select the one right for you.
However, here are some queries that I have answered for further clarity on the matter.
- Which Is Best, Sprout Social Or Hootsuite?
Regarding cost efficiency, Hootsuite outperforms Sprout Social in every aspect. It also has a free version. But when it comes to choosing the winner, you have to specify your base of comparison.
Whether you want performance, cost-effectiveness, or better user experience, it explains the best tool.
- Is Sprout Social The Same As Hootsuite?
Both tools offer the same service we know as social media management. However, Hootsuite has another tool (Sprout Social) beat in terms of diverse ranges of extensions and features. Hootsuite has more integrations and more value-for-money features.
- Does Hootsuite Post To Tiktok?
Yes, you can post on TikTok using Hootsuite. The tool lets you choose the best time to publish on Tiktok. You can also respond to comments and see performance analytics of your TikTok posts on Hootsuite.
- Is Sprout Social Approved By Instagram?
Yes, Sprout Social supports Instagram and is approved by many other platforms like Twitter, Google+ pages, Facebook, LinkedIn, and Instagram. You can manage these social media platforms and check your performance on Sprout Social.
Hootsuite Vs Sprout Social: Final Verdict
Both Hootsuite and Sprout Social offers an array of features for different price point. Sprout Social offers Automated Responses, which is not available in any other tools. Also, the features of “brand mention alerts” are free on Sprout Social. On the other hand, when it comes to publishing features, Hootsuite remains a complete winner. It makes teamwork easier.
Even though Sprout Social has a great pricing plan, it falls a little behind when trying to match Hootsuite in pricing and features. I think that explains which tool you should use. Please let us know what you think of this review. You can also share with us the tool you prefer.
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