Is your social content reporting up to scratch?
It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed.
Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance and learning why it’s engaging.
It’s a common mistake I see when coaching my clients at The Social Cliq. Too much time is spent on content creation, and not enough time is spent tracking performance.
Regardless of the industry, I push all my clients to dive deep into Instagram analytics to help identify what worked, what didn’t, and what future content should look like.
Analytics cannot be swayed by preference. The results are wholly objective and show you exactly how your audience is interacting (or isn’t!) with your brand.
In this article, I will break down everything you need to know about tracking Instagram analytics, ensuring you don’t leave any quick wins or opportunities to improve on the table.
Why Are Instagram Analytics so Important?
Before we dive in, it’s worth pointing out why reviewing your Instagram analytics is so important. After all, you’ve likely already got enough on your plate before you add another task to your seemingly endless to-do list!
The time spent reviewing Instagram analytics might seem like a time-consumer in the short term, it will actually be a time-saver in the long run!
Think of all the time you’ll save making content that statistically never gets engagement or time saved refining content that performs just as well without being heavily edited.
A proper Instagram review process will ensure that your time is used much more wisely, making your social strategy much more efficient and effective.
Don’t Skip: 27 Expert Tips on How to Get 10k More Followers on Instagram
What Are The Top Metrics Within Instagram Analytics?
- Follower Growth: Are you attracting new community members to your account? You can understand the impact of your brand awareness campaign by tracking the follower growth within Instagram Analytics.
- Engagement Rate: How many likes and comments are you getting on posts? After all, there’s no point in having a thousand followers if only five people are engaging with the content you are creating.
- Saves: This feature indicates the number of people who have saved your content, which is particularly important for educational and shopping content. Saving is a great way for potential customers to come back to your content in the future. Think of it as a shopping cart for Instagram.
- Impressions and Video Views: This measures how many people are getting delivered your content in combination with how many people are actually watching it through.
For Instagram Stories
For any Instagram Stories, you should focus on engagement with elements within the story, such as polls or questions, the number of people watching the content in its entirety, and the number of people clicking into your stories to consume the content.
Where Can You Find Instagram Analytics?
Start by clicking on your Instagram profile page before tapping the three lines in the top right-hand corner.
- From there, click the “Insights” button and select your chosen date range.
- From this page, you can see the number of accounts your content has reached, the accounts you have engaged with, and your total follower count.
- You can also see which pieces of content you have posted in the chosen time frame, highlighting which ones have performed best.
Keep Learning: How to Use Instagram for Business to Smash Your Goals
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