Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

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Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.

  • Meta encourages GA4 integration for better ad performance.
  • Integration process involves using UTM parameters and trackable links.
  • GA4 integration offers insights but has limitations in user tracking.



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