Today, at its MozCon 2024 conference, Moz announced a range of new AI-driven features and product updates.
The announcements focused on modernizing tools to address the changing needs of SEO professionals.
Ethan Hays, Moz’s General Manager, acknowledges that “the search landscape has seen more turbulence this last year than at almost any point in Moz’s 20-year history. Our goal is to help our customers face that head-on.”
Modern Tools For The Future Of SEO
Moz showcased a revamped version of STAT, its enterprise SERP tracking solution, and several usability improvements to the Moz Pro interface.
The company introduced Moz AI, a suite of tools designed to streamline workflows and enhance enterprise-grade data.
Additionally, Moz unveiled new affordable API plans, including Beta endpoints for keyword, intent, brand, and link metrics
Moz AI
Moz AI is a collection of three features integrated into Moz Pro:
- Search Intent in Keyword Suggestions
- Domain Search Theme
- Domain Keyword Topics in Domain Overview.
These AI-driven capabilities allow Moz Pro customers to optimize their SEO strategies and make data-informed decisions with greater efficiency.
Accessible & Affordable Data
Moz announced the launch of new Moz API plans, making enterprise-quality data more accessible and affordable.
Starting at $5 per month, customers can now access an expanded set of Beta endpoints, including:
- Keyword Metrics
- Keyword Suggestions
- Search Intent
- Ranking Keywords
- Brand Authority.
These plans offer a cost-effective solution for businesses looking to build custom tools, dashboards, SaaS products, and apps using Moz’s robust data.
Hays emphasized Moz’s commitment to its customers, stating, “Our core commitment is unchanged: empowering SEO practitioners through software, education, and community.”
MozCon 2024
MozCon 2024, which is currently underway, will feature live demonstrations of these product enhancements. Attendees will be able to experience the new features firsthand and interact with Moz experts.
Following Moz’s presentation, we will update this article with first-hand details straight from MozCon.
In Summary
As Moz celebrates its 20th anniversary, it remains dedicated to empowering SEO professionals with tools, education, and community support.
As Moz marks its 20th anniversary, it continues to focus on providing SEO professionals with advanced tools, educational resources, and community support to navigate the constantly changing search environment.
