This report provides a high-level overview of how the home buying experience is changing, highlighting key trends related to the experience of buying and selling. It is supported by best-in-class examples from the real estate sector and beyond, in order to provide inspiration and showcase the opportunity for innovation within the home buying experience with new approaches for keeping buyers engaged throughout the sales funnel.
Published November 2019
This 10-page report includes:
- 9 thought starters to help create a future-forward buyer experience
- 7 trends that outline how retailers are transforming the home buying and selling experience by offering elevated services and benefits
- 14 trend-supporting exemplary case studies
- Industry stats and insights to support further research
Related CX Insights
Fashion & Apparel ‘Love Island’ fans can instantly shop the show’s looks through a Missguided app integration
UK fast-fashion retailer Missguided has partnered with reality show Love Island to allow viewers to instantly shop looks worn by the contestants through the show’s app. The app gives viewers an easy way to identify and purchase the outfits that they see live on screen, turning shopping into part of the entertainment. Missguided said the integration increased sales by 40% compared with the eight weeks prior to when the show started airing.
Gaming & Play Nike SNKRS X NBA 2K20’s app inspires consumers to play for limited-edition kicks
Sportswear brand Nike’s exclusive sneakers app SNKRS and game NBA 2K20 teamed up to release Gamer Exclusive, a line of ten limited-edition sneakers that can only be unlocked through playing NBA 2K20’s new MyPLAYER Nation mode. The mode, co-created by two parties, allows players to select their favorite team and play with other fans throughout the 2019-20 NBA season, where the game mirrors the real NBA schedule. To purchase the sneakers, players must link their NBA 2K20 account with their Nike SNKRS mobile app, which allows them to earn the opportunity to buy the sneakers upon reaching specified milestones. Instead of releasing the entire line, Nike is releasing each style of sneakers one by one throughout the season, reinventing the product “drop” model and incentivizing customers to stay tuned.
Food & Beverage The Salvation Army’s DMG Foods store supports families in need
Charitable organization The Salvation Army opened DMG Foods, the country’s first-ever nonprofit grocery chain, in Baltimore. Named after the brand’s motto, “Doing the Most Good,” the store is open to shoppers of any income level, with special coupons available to customers on SNAP benefits and onsite job training.
