HBR Staff/David Rumsey Map Collection It is no secret that technology has upended B2B sales — and in our current environment, in particular, the use of technology and data is more critical than ever. Generic outreach does not cut it anymore; on average, buyers answer just one in 18 sales calls and open one in four emails. In…
Facebook and Instagram are making a bigger push into e-commerce, MasterClass raises $100 million and Microsoft launches a new project management tool called Lists. Here’s your Daily Crunch for May 20, 2020. 1. Facebook and Instagram roll out Shops, turning business profiles into storefronts Both Facebook and Instagram already supported a degree of e-commerce —…
After The Markup revealed that Facebook users were being targeted with bad ads for garbage products, Facebook has now agreed to remove “pseudoscience” as an ad targeting option for advertisers. Yes, this was allowed during the coronavirus pandemic, until a news website shamed Facebook into eliminating it. “Pseudoscience” was available until this week, The Markup…
Chinese robots will soon be seen roaming a number of warehouse floors across North America. Geek+, a well-funded Chinese robotics company that specializes in logistics automation for factories, warehouses and supply chains, furthers its expansion in North America after striking a strategic partnership with Conveyco, an order fulfillment and distribution center system integrator with operations…
Peloton bested Wall Street’s high expectations, delivering a huge quarterly earnings report Wednesday that showed revenues climbing 66%. In after-hours trading, the connected fitness company’s stock bounced around rising and dipping below the stock’s previous all-time high. The company posted total revenues of $524.6 million for the quarter, besting estimates of $488.5 million. The company…
MasterClass, a startup that sells celebrity-taught classes to people, has raised $100 million in a Series E round. The round was led by Fidelity Management & Research Company with participation from new investors including Owl Ventures, 01 Advisors and existing investors NEA, IVP, Atomico and NextEquity Partners. The new financing brings MasterClass’ valuation to $800…
We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing in 2020. What Exactly is…
Every character has a primary attack and four abilities tied to Q, E, left Shift and your mouse’s right-click button. (You can remap the control scheme in the game’s settings, though.) Where possible, Relentless has tied similar character abilities to the same button. Left shift, for instance, will trigger a sprint for Captain Mendoza, a…
As the coronavirus pandemic continues, throwing countries into lockdown and recession, two of the hardest-hit sectors have been travel and events. And startups operating in the space that have recently raised significant funding aren’t immune to the crisis. Pollen, the U.K.-based influencer marketplace for travel and events that closed $60 million in funding in October,…
Series Google Search puts the world’s information at your fingertips, helping people find helpful results for billions of queries every day. From ranking systems to features that show up when you search, this series explains what makes Google useful and how we connect you to the information you’re looking for. Articles in this series
With Shops, business owners can create a dedicated “shop” section of their Facebook or Instagram page and build out a catalog of their products for users to browse and buy. Importantly, most actual purchases won’t be happening on Facebook. Product listings will direct to a business’ existing website — unless it’s one of a handful…
Facebook is making a major new push into e-commerce. The company today announced the launch of Shops, a way for businesses to set up free storefronts on Facebook and Instagram. The shops, which will be powered by third-party services, including Shopify, BigCommerce, and Woo, are designed to turn the social network into a top-tier shopping…
Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products…
Associated Press Walmart surged 4% after reporting its fiscal first quarter earnings on Tuesday. The company topped analyst estimates and reported a surge in its ecommerce business of 74%. On top of its ecommerce division, sales at its physical stores surged, with the company reporting comparable sales up 10% in the US. Visit the Business…
Congress will allow remote voting for the first time in its history, after the U.S. House approved Resolution 965 late Friday in response to the coronavirus pandemic. The measure — sponsored by Massachusetts Representative Jim McGovern — authorizes proxy voting by members for renewable periods of 45 days and allows for remote participation in committee…
It would be one of the greatest startup investments of all time. Masayoshi Son, riding high in the klieg lights of the 1990s dot-com bubble, invested $20 million dollars into a fledgling Hong Kong-based startup called Alibaba. That $20 million investment into the Chinese e-commerce business would go on to be worth about $120 billion…
Learn how to leverage the world’s largest social network. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 18, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting…
Mustafa Mohamed and Jidé Maduako George de Freitas With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this…
