For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk Shop
Media|For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk ShopADVERTISINGMultimillion-dollar seasonal campaigns like Pepsi’s were a TV standard, but fewer companies are making a big splash beyond their usual digital strategies.Pepsi’s multimillion-dollar ad campaign featuring the rapper Cardi B and her holiday helpers is really something of a throwback as companies shift toward targeted…