Hugely popular influencer marketing platform Heartbeat expands to TikTok

Heartbeat influencer marketing platform  expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok.  In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…

Facebook deletes Brazil President’s coronavirus misinfo post

Facebook has diverted from its policy of not fact-checking politicians in order to prevent the spread of potentially harmful coronavirus misinformation from Brazilian President Jair Bolsonaro. Facebook made the decisive choice to remove a video shared by Bolsonaro on Sunday where he claimed that “hydroxychloroquine is working in all places.” That’s despite the drug still…

Atlassian’s Confluence gets a new template gallery

Confluence, Atlassian’s content-centric collaboration tool for teams, is making it easier for new users to get started with the launch of an updated template gallery and 75 new templates. They incorporate what the company has learned from its customers and partners since it first launched the service back in 2004. About a year ago, Atlassian…

Facebook commits $100 million to journalism amid the coronavirus outbreak

By Stan Schroeder2020-03-30 14:19:20 UTC Facebook has pledged $100 million to support the news industry during the coronavirus crisis, the company announced Monday.  The company will grant $25 million to local news funding through its Facebook Journalism Project, as well as $75 million in additional marketing spending, with the goal “to move money over to…

4 Video Lead Generation Strategies for More Engagement

The use of video lead generation in sales and marketing has been growing in popularity over the years. I’ve been on the marketing, sales development, and account executive side of the business, and it’s clear from my personal experience that fewer people are picking up the phone. Between that and overcrowded inboxes, it’s challenging to…

TikTok fever is spreading – but the hype could die out in the US market

This is a preview of the new Marketing on TikTok report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.The fast-growing, Chinese-owned short-video app, TikTok, formerly known as Musical.ly, is…

Here’s how the Fed will support Main Street

Small and medium businesses are set to become the next target of the Federal Reserves measures to open up the flow of credit throughout an economy that has threatened to freeze up over the coronavirus pandemic which has shutdown businesses across the country. Fed officials say its Main Street Business Lending program will use banks…

Oribi brings its web analytics platform to the U.S.

Oribi, an Israeli startup promising to democratize web analytics, is now launching in the United States. While we’ve written about a wide range of new or new-ish analytics companies, founder and CEO Iris Shoor said that most of them aren’t built for Oribi’s customers. “A lot of companies are more focused on the high end,”…

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