Rihanna’s new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand confirmed to Business Insider. Rihanna announced the new TikTok creator hub earlier this month during a launch party. Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and…
Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on March 6 that it would…
Today, Facebook launched a new “Messenger Coronavirus Community Hub,” which so far basically just explains how people, communities and businesses can use Messenger to stay connected during the coronavirus pandemic. If you already use Messenger, this isn’t going to introduce any groundbreaking ideas or features. Instead, the hub will provide tips like how parents and…
One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high on Google based on data and research.
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered in the wake of the COVID-19 outbreak. BuzzFeed even went…
Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Since our agency opened in 2012, we’ve learned a lot about how to build quality links through content marketing. The industry has…
by Grace Duffy / February 29, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer…
Notably, Instagram says the update applies not just to coronavirus misinformation, but to all posts — in feed and Stories — that are debunked by its fact checkers.The app will also hide coronavirus-themed accounts from its recommendations and won’t showcase posts in Explore unless they were shared by “a credible health organization.” Instagram has previously…
Image copyright Getty Images Facebook has seen usage across its platforms surge in countries that have brought in virus lockdowns.Italy – with some of the toughest restrictions – has seen the biggest rise, with group calls rocketing by more than 1,000% in the last month.The social media giant said total messaging traffic on all its…
That may seem like good news for Facebook, which has seen growth in its main app slow in recent years. But the company says the usage is straining its own resources. “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day,” the company’s VP…
A Beginner’s Guide to Building a Profitable Ecommerce Business – here are some tips for beginning entrepreneurs to build a profitable eCommerce Business.
Proven strategies to get your ecommerce brand on track. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Urupong | Getty Images Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has…
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by Grace Duffy / March 21, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live…
Criteo has launched a new Traffic Generation solution that relies on the ad tech company’s first-party data, enabling marketers to connect with consumers via upper-funnel campaigns. It’s a swift turn from the Criteo’s usual offering and underscores the need for ad tech firms to pivot away from using targeting data that is not only becoming…
You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 years old, asked how Facebook could make any money by offering a free service. “Senator, we run ads,” Zuckerberg replied, breaking into a smirk.…
For today’s eCommerce sites, you need a plan to compete with Amazon. Now, it’s true that attempting this may seem daunting to the point of hardly being worth it. After all, Amazon is an international mega-corporation that standardized two-day shipping and offers discounts that closed many independent bookstores and mom and pop shops. They are…
Screenshot: David MurphyI’m a big fan of Scribd, mainly because I like crawling through the site for all kinds of fun PDFs and other books that I wouldn’t normally be able to read. And since my California friends and I are starting a quarantine book club, getting free access to the service—and that’s actually free…
