Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing…
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer…
Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear. Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers and vice versa. On Wednesday…
Shroud is moving to Mixer. Michael “Shroud” Grzesiek, a popular Twitch livestreamer, has made a deal to broadcast exclusively on Microsoft’s livestreaming platform. Shroud is a former Counter-Strike: Global Offensive pro who switched to content creation in 2017 alongside games like PlayerUnknown’s Battlegrounds. His first Mixer broadcast kicks off today at 5 p.m. Pacific time…
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today.…
Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For…
Here is a question for you: Are you getting enough results from your Instagram marketing? Instagram has unlimited opportunities for savvy and hardworking marketers. Unfortunately, only about 10% or less of marketers use Instagram the way it should be used for online business. Skyrocket your Instagram marketing with business tips that will raise you 100%. In…
There’s plenty of money to be had, but you need to distance yourself from your fiercest competitors. Image credit: Daniel Grizelj | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance October 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For e-commerce as a whole, business is…
Ronnie “2K” Singh talks about his unusual path to working for 2K Sports. October 24, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about:What it was like dropping out of Columbia Law School to…
Years after Juul was created, months after a rash of vaping related lung injuries were reported, and weeks after the government started pulling flavored e-cigs from store shelves, the FTC has decided to investigate the marketing practices of the e-cigarette industry.The FTC wants six major e-cigarette manufacturers to turn over marketing data by January 2,…
They may be part of a new strategy that exploits our tendency to take an interest in people who appear to take an interest in us. Photo illustration by Slate. Photos by Getty Images Plus. Of the big three social network sites, Facebook is for long-winded political rants, Twitter is for arguments and professional brags,…
Emily Clow, 24, told The Daily Dot on Tuesday that after she applied for a position at a marketing company called Kickass Masterminds, it posted an Instagram Story about a bikini photo she had posted on Instagram.The screenshot she shared showed that the Instagram Story said: “PSA (because I know some of you applicants are…
Cristiano Ronaldo apparently earns more from Instagram than he does from playing soccer for Juventus.The 34-year-old pockets an annual $47.8 million from paid Instagram posts, according to a study by social media firm Hopper HQ on Buzz Bingo.In contrast, his salary at Juventus is reportedly $34 million, according to Goal.com.Ronaldo’s reported income from Instagram makes…
#TikTok for the win! Image credit: Thomas Trutschel | Getty Images Syed Balkhi Guest Writer Entrepreneur, Growth Hacker and Marketer October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app…
Google search is advancing a reading grade.Google says it has enhanced its search-ranking system with software called BERT, or Bidirectional Encoder Representations from Transformers to its friends. It was developed in the company’s artificial intelligence labs and announced last fall, breaking records on reading comprehension questions that researchers use to test AI software.Pandu Nayak, Google’s…
Google employees have accused their employer of creating a surveillance tool disguised as a calendar extension designed to monitor gatherings of more than 100 people, a signal that those employees may be planning protests or discussing union organizing. Google parent company Alphabet “categorically” denies the accusation. The accusation, outlined in a memo obtained by Bloomberg…
Global app revenue continues to climb, thanks to the growth in mobile gaming and the subscription economy. In the third quarter of 2019, consumer revenue grew 22.9% year-over-year from $17.9 billion to reach an estimated $21.9 billion across both the App Store and Google Play worldwide, according to new data from Sensor Tower. Notably, the…
Bianca Andreescu has become the highest-ranked Canadian tennis player in WTA Tour history. The 19-year-old from Mississauga, Ont., jumped one spot to No. 4 in the rankings on Monday following a week off. That pushes her one spot ahead of her career-best No. 5 ranking, which tied a Canadian record set by Eugenie Bouchard in…
