Criteo has launched a new Traffic Generation solution that relies on the ad tech company’s first-party data, enabling marketers to connect with consumers via upper-funnel campaigns. It’s a swift turn from the Criteo’s usual offering and underscores the need for ad tech firms to pivot away from using targeting data that is not only becoming…
You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 years old, asked how Facebook could make any money by offering a free service. “Senator, we run ads,” Zuckerberg replied, breaking into a smirk.…
For today’s eCommerce sites, you need a plan to compete with Amazon. Now, it’s true that attempting this may seem daunting to the point of hardly being worth it. After all, Amazon is an international mega-corporation that standardized two-day shipping and offers discounts that closed many independent bookstores and mom and pop shops. They are…
Screenshot: David MurphyI’m a big fan of Scribd, mainly because I like crawling through the site for all kinds of fun PDFs and other books that I wouldn’t normally be able to read. And since my California friends and I are starting a quarantine book club, getting free access to the service—and that’s actually free…
Video is becoming a more viable marketing channel. March 21, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Is your business on…
Image copyright CILLA HOPE Your first date went well, you have a second lined up and suddenly you’re told to stay at home and practice social distancing, what do you do?Well, Cilla Hope’s date sent her £15 on Monzo for a bottle of wine and they spent three hours on video chat getting to know…
Essential tips for all busy SMB owners. Here are several best practices SMB owners can apply when repurposing their marketing content to get more web traffic, demonstrate industry knowledge and, ultimately, increase sales.
The 4 Key Steps to Creating Your First Ad Campaign – following these four key ingredients will help you create a first ad campaign that you can be proud of
Facebook today officially rolled out its sweeping desktop redesign that offers dark mode, tabbed home screen and a cleaner profile. Facebook tells TechCrunch that “starting today, the majority of people on Facebook will have access to the new desktop design,” which it announced at last year’s F8 conference. Users can opt-in to turn on the…
The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea. The global economy is signaling that it’s heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry.During the…
Christina Vidal is a travel influencer known as JetsetChristina online. JetsetChristina This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Instagram influencers and YouTube creators who earn money through sponsorships are facing a decline in business because of the coronavirus outbreak. In a recent report, Izea, a company that…
Like similar efforts the company has undertaken on Instagram, the messages will provide users with accurate and up-to-date news about coronavirus in an effort to reduce misinformation. But in addition to sources like the CDC and World Health Organization, Zuckerberg said it will also include Facebook posts from local officials and celebrities encouraging users to…
In an effort to disseminate trustworthy health information on COVID-19, Facebook will roll out its own coronavirus information center, a central hub on the vast social network where the company will collect information from sources like the CDC and WHO. “We’re going to be putting it at the top of everyone’s Facebook feed,” Facebook CEO…
Research firm Canalys reports that the Chinese cloud infrastructure market grew 66.9% to $3.3 billion in the last quarter of 2019, right before the COVID-19 virus hit the country. China is the second largest cloud infrastructure market in the world, with 10.8% share. The quarter puts the Chinese market on a $13.2 billion run rate.…
Dish-owned TV streaming service Sling TV announced today it’s making a selection of its content available to stream for free, no credit card or account required. The free offering includes breaking news and live events from ABC News Live, movies and kids’ content for families and other lifestyle and entertainment programming. The new service arrives…
Like I mention all the time here, trial and error is a costly and inefficient way to learn. Better to learn from others instead. One great way to do that is by attending conferences. Below are five of my favorite takeaways from Anthony Mastellone’s Digital Growth Summit on how to supercharge your e-commerce business.
Image: ShutterstockThe annual Game Developers Conference (GDC) was slated to take place this week in San Francisco. While the conference itself isn’t happening due to measures to stop the spread of the coronavirus, a number of the talks that were slated to take place at the conference are available exclusively via online streaming.Even if you’re…
Facebook suffered from a massive bug in its News Feed spam filter, causing URLs to legitimate websites including Medium, Buzzfeed, and USA Today to be blocked from being shared as posts or comments. The issue blocked shares of some but not all coronavirus-related content, while some unrelated links are allowed through and others are not.…
