Ecommerce returns are on the rise and with the holidays approaching, the number of returns will swell even more. If you’re a small retailer, you know how quickly too many ecommerce returns can eat into your profit margins. Try these tips to reduce the number of returns from online shoppers in a way that benefits…
Discover how to optimize your online presence in a crowded and noisy digital environment. Image credit: SFIO CRACHO | Shutterstock Terry Rice VIP Contributor Digital Marketing Expert-in-Residence, Entrepreneur October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others:…
From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share…
Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app…
TLDR: From content to SEO to web ads, this $59 training offers insight into everything it takes to craft a complete digital marketing campaign. One training bundle could never teach you everything you needed to know about digital marketing. But when that bundle is packed with over 200 hours of instruction, there’s a decent chance…
October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, both media and marketing play an important role in medical-practice growth. Patients are becoming more tech-savvy and more conscious of not only their health but also who they trust to treat them. That’s why many people check…
Amazon-owned game streaming service Twitch has snagged Zynga’s chief marketing officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing for just over three years. Prior to that, he was CMO at the music startup BandPage and the VP, Marketing and Revenue at mobile game publisher,…
Pay-per-click (PPC) marketing is one of the leading digital channels various sizes of businesses use to reach their customers. A 2018 survey by Clutch reveals that 45% of small businesses do PPC advertising. Certainly, PPC marketing can be rewarding, but it can also be expensive and expend your entire budget within a short time. Consider…
On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge funding round. IronSource, which has built a video ad network and user acquisition technology for mobile app publishers, has…
Despite multiple price increases, it appears Sony has yet to make money on the service. Just this past summer, the company raised the price of all its multi-channel plans by $5 per month. It did the same the summer before. The company’s most affordable “Access” tier now starts at $49.99 per month, making it hard…
By Morgan Sung2019-10-01 00:25:16 UTC It’s long been rumored that YouTube’s machine learning algorithm specifically demonetizes LGBTQ content — despite YouTube’s denials. But the allegations got a boost over the weekend when two creators published videos pointing out how they think YouTube goes about blocking LGBTQ content from making money. YouTube Analyzed fed more than…
Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success. In order…
Amazon is marketing its facial recognition software to Florida police departments that are currently partnered with its home surveillance company, Ring—arrangements that allow police to request access to video footage captured by homeowners.Emails uncovered by an ABC News investigative team in Tampa Bay (WFTS) reportedly show that Amazon has been pushing police departments to adopt…
Facebook‘s Portal video chat devices will be able to run Workplace, the company’s collaboration software, so you’ll be able to make video calls at work using the Portal’s video calling technology, Facebook announced today. Until now, Facebook has positioned Portal primarily as a way to chat with friends and family, but the new work-focused updates…
University of Iowa officials have told faculty at the school that they should not promote 16-year-old Swedish environmental activist Greta Thunberg’s surprise appearance at a Friday climate strike in Iowa City on its social media channels, according to a report in the Gazette.UI civil and environmental engineering professor Michelle Scherer, who is also the associate…
Eric Siu completes an evaluation of Adobe’s marketing efforts. October 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu completes an evaluation of Adobe and how the company stacks up in its marketing acumen.Siu says he admires Adobe, specifically in its efforts to develop into…
Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,…
Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself from U.S. social media platforms, like Facebook, Twitter and Instagram, with a ban on political ads on its app. The company today says it will not allow…
