For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for freeThe [expletive] who helped promote the Fyre Festival For those of us in e-commerce, influencers have just as dubious a reputation, either as gatekeepers to a coveted audience or liars…
Washington, DC (CNN Business)In announcing new limits on political advertising Wednesday, Google took aim at an issue that a growing cross-section of business leaders, government officials and researchers say is a threat to democracy. The problem they’ve id…
Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a round of funding. Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer…
Almost as soon as “Baby Yoda” (or “Yoda Baby”?) debuted on the wildly popular new Disney Plus series “The Mandalorian,” a thousand internet memes bloomed in its wake. Yet, nearly as quickly as the image took hold everywhere online, it was mysteriously pulled — as if a thousand bounty hunters all got the same tracking…
Last week, Senator Chuck Schumer wrote the U.S. Army to ask it to think twice before using TikTok for recruiting purposes. Schumer cited TikTok’s Chinese origin and laws that required Chinese companies to assist with Chinese intelligence operations. Schumer’s letter dropped just as the U.S. Army was exploring new ways to use social media for…
David Wasson | 5 days ago Survive and advance. And if you can’t advance, at least survive another week.Tuesday night was a literal referendum on Alabama football. Perhaps you missed it in the weekly comings and goings of the 500-channel cable television smorgasbord, but a group of 12 men and 1 woman got together and…
Why and how the culture has migrated from waiting in line to buying online. Image credit: Hero Images | Getty Images Yoav Vilner Guest Writer Entrepreneur, thought leader and startup mentor November 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When we think of Black Friday, we often picture people lining up outside…
Media|For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk ShopADVERTISINGMultimillion-dollar seasonal campaigns like Pepsi’s were a TV standard, but fewer companies are making a big splash beyond their usual digital strategies.Pepsi’s multimillion-dollar ad campaign featuring the rapper Cardi B and her holiday helpers is really something of a throwback as companies shift toward targeted…
Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day. This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure that…
Aaron Bartnick Contributor Aaron Bartnick (@AaronBartnick) served as Digital Director for Congressman Seth Moulton’s presidential campaign. He is currently completing graduate studies at the Harvard Kennedy School of Government. As the digital director for Congressman Seth Moulton’s 2020 presidential campaign, I was responsible for everything the campaign did on the internet: the emails you claim…
Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of Marketing Week conference in Orlando, FL…
Plus, how to advertise on Discord/Telegram, landing page tear-downs and more Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated…
A few weeks ago, we were talking about whether companies like Facebook and Twitter should ban all paid political advertising from their platforms. Now the debate has narrowed to a secondary question: Where political ads are allowed, should their micro-targeting be prohibited? Google is the first to make this restriction formal policy: The company announced…
Xinhua News, China’s largest state-run news agency, is currently buying ads on Facebook that feature a video of Bill Gates talking about China. The video ad is a fascinating example of the ways in which the Chinese government is using Facebook, which is banned in mainland China, to spread propaganda online while headlines around the…
Using two-factor authentication (2FA) is a smart, simple tactic to add a little extra data security in your life. For those unaware, 2FA is when you use a secondary authentication method—like code generator apps or Bluetooth keys—to validate your identity when logging into a website or app. There’s a similar version of the technology called…
Stay ahead of social media trends. November 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The world of social media is in for a major shakeup as Instagram will start testing out hiding “likes” for some users in the U.S. This decision, following a number of recent tests in countries…
Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing…
Facebook has continued to fumble efforts to extract itself from its self-imposed political nightmare, with the company seeing increasing backlash to both its political advertising policies and continuing to stonewall criticism of its choice to partner with far-right outlet Breitbart on its news platform.The company hasn’t backed down from its bold—some would say dystopian—stance of…
