By Mashable Brand X
Sponsored by SMS Comparison
By Mashable Brand X
Sponsored by SMS Comparison
With the increasing pace of innovation in technology and communication, taking your awesome biz ideas from go to “whoa” can feel overwhelming at times. Thankfully, there are still a few tried and tested strategies that will help ensure your transformation into a digital marketing whizz is as seamless as a pair of Kim K Skims. Here are some of our faves.
Targeted SMS
It’s no surprise that the most effective way to get a message to a large number of people in an instant is well… via message. Text message to be more specific. According to recent data, 92% of people read their texts within the first three minutes of receiving them. With that in mind, investing in an SMS service is an effective and simple way to let your customers know about all the promotions, discounts or sale alerts you may have coming up.
The beauty of this kind of marketing lies in the fact that there’s no fancy pants technology required. All you need is access to the internet. You can write your message, send it to a specialised SMS bulk provider and sit back while they do all the rest. Not sure which provider to go with? Websites like SMS Comparison provide all the info for you, including pricing and reliability. Just keep in mind that people don’t enjoy being spammed or contacted with irrelevant info, so have a long think about what you want to say, when you want to say it, and why.
EDMs
EDM stands for Electronic Direct Mail and just like targeted SMS, it’s a great way to directly communicate with customers (or potential customers) through emails that offer special deals, sales, promotions or precious VIP info. Essentially, your EDMs are going to help you build up your brand loyalty, and – fingers crossed – convert that into sales.
Now that emails are checked first thing in the morning (thank you smartphones), the power of the EDM is at an all-time high. But just like SMS communication, it’s important you don’t bombard your recipients with irrelevant info that’s off-brand. EDMs will give you more opportunity to communicate your message, so spend time thinking about how you want your brand to sound and what you want it to look like. A good way to get started is by thinking about who your customer is and why they’re interested in your business.
