Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers lose trust in SEO as a channel. Just look at the recent “SEO is dead” reactions to HubSpot’s traffic decline. Google Enforces JavaScript For Crawling … Read more
