Is Perplexity AI’s Revenue Share Plan Fair?

Perplexity AI's publisher revenue share model raises doubts about its fairness and effectiveness

AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In this photo the Google logo is displayed on the smartphone screen with CEO Sundar Pichai in the background.

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search

Google's Q4 2023 Earnings Reveal AI's Growing Role In Search

Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more

AI’s Impact on Video Marketing in 2023 & Beyond

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return … Read more

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