Capitalize Archives

TikTok Ads Guide: How to Capitalize on the Fastest-Growing Social Platform

October 10, 2023 by admin

Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more

TikTok Trends (and more) for CPG Brands to Capitalize On

July 27, 2022 by admin

As a small business owner, I understand the pains of trying to do it all—especially on social media. My company, The Creative Exchange (TCE), has helped direct-to-consumer startups and businesses take advantage of the latest trends in social media marketing. From mastering TikTok to unearthing old channels, TCE has been able to drive strategies that … Read more

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