Google Advises Caution With AI Generated Answers

Google Advises Caution With AI Generated Answers

Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given in the context of a question, but curiously, he didn’t publish what that question was. LLM Answer Engines Based on what Gary Illyes said, it’s … Read more

Balancing Creativity With Caution When Using AI to Create Content

Balancing Creativity With Caution When Using AI to Create Content

I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These … Read more

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