Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure. This is what Eli had to say: “Too many … Read more
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground recession” in marketing departments and its implications for professionals in the field. Key findings include: Budget constraints and their impact on marketing strategies Changing deal … Read more
Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? You can uncover the best ways to invest in the future by gaining a solid understanding of how your search investments will impact performance and your bottom line. On May 25, … Read more
![Expert Advice For CMOs [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/featured-16-627d42994a93d-sej.jpg "Expert Advice For CMOs [Webinar]")
Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how your search investments will affect performance and your bottom line is the best way to feel certain about your future success. Register now to find out how to decode … Read more
![5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/enterprise-seo-featured-no-cta-62733f01f26d8-sej.jpg "5 Key Enterprise SEO Priorities CMOs Need To Get Right")
Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets had increased in the 12 months preceding our recent State of SEO survey. Why is that? Well, for starters, search is a two-way channel of communication between brands and … Read more
