The significance of social media for digital marketing is undeniable. While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers. You can imagine the competition you’re in to grab the attention of your target audience and convince … Read more
For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend … Read more
Conversion rate optimization, or CRO, is the process of optimizing your website to increase the completion of a specific action. In most cases, the desired action is an actual sale, but not always. Desired actions could include demo sign-ups, downloading an asset from your website, trying out a new tool, or signing up for your … Read more
