CTV

How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]

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How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories. Back in in 2008, … Read more

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

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Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more

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