Differs

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more

Multivariate Testing: How It Differs From A/B Testing

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Multivariate Testing: How It Differs From A/B Testing

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better.  There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will … Read more

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