Author’s note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk—The Tea On Women In The Creator Economy, sponsored by Sprout Social. Whether founding our own brands and online communities or working behind-the-scenes to partner with creators and influencers, women are leading the way in shaping a more inclusive creator economy. … Read more
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected … Read more
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. Featuring Doug Binder, an expert in event design and experiential marketing, the episode offers invaluable insights for marketers striving to make an … Read more
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden … Read more
