What is User-generated Content (UGC)? Essentials for a Soaring Strategy

learn what is ugc and how to use it to market your business

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks … Read more

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to … Read more

Email Signature Essentials: Key Statistics to Know for 2023

Email Signature Essentials: Key Statistics to Know for 2023

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that … Read more

Curiosity Marketing Essentials: What It Is And How To Use It For Your Advantage

Curiosity Marketing

We are surrounded by all kinds of marketing these days: various blog posts, banners, product videos, and pictures on Instagram, podcasts, and webinars – you choose. The amount is so huge that companies struggle more and more with standing out of the crowd and being seen. But even so, some good old-fashioned strategies still work … Read more

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