As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more
Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you … Read more
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more
Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
Has a manager ever skipped their lunch break to help you craft an email response? Have you seen your CEO carry product boxes up a flight of stairs? Has your boss picked you up from the airport after a business trip? These are small but mighty examples of servant leadership. Yet, servant leadership theory is … Read more
Media kits are a non-negotiable element of any brand. Want to see your business featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it happen, you’ll need a top-notch media kit. Don’t worry—you don’t need to hire a public relations (PR) specialist or a graphic designer. You can make a media kit all on … Read more
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
Unique value proposition (UVP) is a big, intimidating word that often sends brand-new entrepreneurs scrambling for an Advil and a glass of water. Settle down there—it’s more straightforward than you think. Consider this situation. Your distant cousin hears you’ve started a business and looks for it on Amazon. She finds your products, but she also … Read more
