Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. The mini-study conducted by DAIVID, … Read more
The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then I’ve heard many business owners and marketing managers complaining about not seeing results despite publishing … Read more
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The … Read more
There are all kinds of conflicting statistics and opinions for why businesses fail. The headline of one report might proclaim that “90% of businesses fail in the first 3 years,” while another asserts that by following their tips, “You can enjoy a 90% chance of success.” It’s difficult to accurately aggregate the numbers and find … Read more
