How I applied the 95-5 rule to build Gong’s brand from the ground up

devin reed talks about the 95-5 rule for content marketing

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t … Read more

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