A study conducted by researchers at Harvard University has found that readers are more likely to click on and engage with news headlines that use simple language. The study, published in Science Advances, analyzed over 30,000 experiments involving nearly 9,000 headline tests and 24,000 headlines from The Washington Post and Upworthy. The findings suggest that … Read more
With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their attention and get them to your webpage. I’ll admit it: When it comes to consuming online content, I’m typically just scrolling and skimming rather than … Read more
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. Often, clickbait headlines are highly sensationalized, spammy, and all-around misleading. But they do work. Why … Read more
