Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it … Read more

8 Inclusive Ecommerce Website Examples That Drive Growth

8 Inclusive Ecommerce Website Examples That Drive Growth

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize … Read more

How to Do an Inclusive Website and Social Media Audit to Improve Conversions

How to Do an Inclusive Website and Social Media Audit to Improve Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and … Read more

How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers

How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more

How women are building a more inclusive creator economy

How women are building a more inclusive creator economy

Author’s note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk—The Tea On Women In The Creator Economy, sponsored by Sprout Social. Whether founding our own brands and online communities or working behind-the-scenes to partner with creators and influencers, women are leading the way in shaping a more inclusive creator economy. … Read more

The Diversity Advantage: Professional Team Building As An Inclusive Practice

The Diversity Advantage: Professional Team Building As An Inclusive Practice

In the fast-paced world of business, fostering a diverse and inclusive workplace is not just a moral imperative—it’s a strategic advantage. One powerful way to promote inclusivity is through professional team-building activities. These activities aren’t just about trust falls and icebreakers; they’re about breaking down barriers and creating a sense of belonging among team members. … Read more

Marketing Strategy – Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

Marketing Strategy - Inclusive B2B Marketing Techniques You Can't Afford to Ignore

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy. In this episode of the Marketing Smarts Live Show, featured guest Sydni Craig-Hart, CEO of Smart Simple Marketing, shared her insights on inclusive B2B marketing techniques that … Read more

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)

Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with … Read more

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