A Rotten Name For A Real SEO Issue

Content Decay

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more

Google Answers A Crawl Budget Issue Question

Google Answers A Crawl Budget Issue Question

Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects to 410 error responses were causing Googlebot to exhaust their crawl budget. Google’s John Mueller offered a reason to explain why the Redditor may be experiencing a lackluster crawl pattern and clarified a point about … Read more

Google Ads Liaison Explains “Other” Search Terms Issue

Google Ads Liaison Explains “Other” Search Terms Issue

An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more

Google On How Subdomain Caused Perception Of Indexing Issue

Google On How Subdomain Caused Perception Of Indexing Issue

In a Google Office Hours Q & A, Google’s John Mueller answered a question about a site not getting indexed that brought to light a technical SEO fact about domains and subdomains that not everyone may be aware of and how that might cause the perception that a site is having trouble getting indexed. The … Read more

Google Explains The “Hostload Exceeded” Issue With Indexing

Google Explains The "Hostload Exceeded" Issue With Indexing

Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then reported that the problem was not at the web host. It was assumed that the problem was on Google’s side. Google’s John Mueller helped to … Read more

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