In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. In a post on X (formerly Twitter), Sullivan shared screenshots of a document submitted to Google’s search team, highlighting his discussions with users, including their thoughts, concerns, and suggestions. This uncommon glimpse into the inner workings of … Read more
The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform their approach to editing and audience retention. In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s … Read more
