Nicolas Loufrani: The History Of The Smiley

Nicolas Loufrani: The History Of The Smiley

Nicolas Loufrani is the son of Franklin Loufrani, the French journalist who created the Smiley logo in 1972, launching an iconic trademark internationally recognized today as the most famous brand promoting optimism and positivity. Smiley Face owner Franklin Loufrani launched the logo as part of a ‘feel-good’ news campaign published by France Soir and other publications. … Read more

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