Matching

A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads

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A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads

There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also … Read more

Google Answers If Matching How It Rewrites Title Is A Good Idea

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Google Answers If Matching How It Rewrites Title Is A Good Idea

Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was changing the title elements on their webpages, most of the time removing the site name from the title. That seem to indicate … Read more

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