Black Friday and Cyber Monday. The most important weekend for your business for the entire year. Shoppers expect big deals—and they’re ready to buy. 2023 generated a record $9.8 billion in online sales, up 7.5% from 2022. But everything you *think* you know about your audience is different during Black Friday and Cyber Monday, partially … Read more
There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, it’s me. I’m #2.) Like clockwork, the last few weeks … Read more
Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. … Read more
