Olympics Archives

4 Clever Olympics Marketing Campaigns [+Top Takeaways]

August 12, 2024 by admin

Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a … Read more

Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)

July 26, 2024 by Greg Jarboe

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more

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