A Case Against the Holiday Opt-Out Email: Should You Send Them? – Litmus
There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink … Read more
