Phoenix

Ad Expert Phoenix Ha on How to Make Creative Ads without Breaking Your Budget

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Creative ads

Phoenix Ha made a viral TikTok ad by accident. Actually, it wasn’t supposed to be an ad at all. She jumped out of the pool during an afternoon swim and ran to the fridge to grab a boozy popsicle. Without thinking, she started filming a review of the popsicle, praising the surprisingly pleasant taste, consistency, … Read more

Phoenix: LLMs Revive Decade-Old Visions For Search

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Phoenix: LLMs Revive Decade-Old Visions For Search

No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more

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