Returning to Profitability: Buffer’s 2024 Profit Share & Formula

Returning to Profitability: Buffer's 2024 Profit Share & Formula

Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net … Read more

Inside Podcasting’s Profitability Dilemma

Inside Podcasting’s Profitability Dilemma

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting … Read more

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