If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources … Read more
Image Credit: Lyna ™ Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit, and TikTok, which are often built on “complex” JS frameworks, to find new content. At the same time, AI is changing the underlying dynamics of … Read more
Whether it’s a brand new product for your bubbling new ecommerce store or the launch of your very first product, which will set the foundations for what is to come, it can be easy to dismiss the minimum order quantity as something irrelevant. After all, your shop is going to sell out in minutes, right? … Read more
This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer … Read more
