![Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Four-Questions-to-Ask-to-Ensure-Marketing-Messaging-Success-Infographic.jpg "Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]")
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How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move … Read more
John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller addressed topics such as geotagging images, blogging frequency, and the pursuit of online money-making shortcuts. In a thread titled “incoming dumb question barrage,” a Reddit … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
Interested in becoming an Amazon seller? Congratulations, and welcome to a brand-new world. While becoming an Amazon seller is easy, mastering the ins and outs of the platform can be a bit tricky. You’ll need to acquire a unique vocabulary and learn new best practices. Becoming an Amazon seller may seem a bit overwhelming, but … Read more
There has always been a required cost to sell on Amazon. And the logical question anytime you’re presented with business expenses like this is to evaluate the situation and ask, “Is selling on Amazon worth it?” The answer to this question depends much more on you than it does on Amazon. If your business is … Read more
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more
Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more
The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve spent a ton of time interviewing candidates lately. Separating the good candidates from the bad can seem like a daunting task. How do you ensure … Read more
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are far-reaching: increasing brand awareness, attracting more traffic, gaining leads, building trust with their audience, and ultimately boosting sales and revenue. But you can’t jump into … Read more
We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. … Read more
We all have job interview horror stories. These experiences occur on both sides of the equation. Sometimes we’re in the hot seat, fielding absurd questions from an overzealous interviewer. Other times, we’re the ones asking the questions and end up making cringe-inducing mistakes. Many of these problems stem from the historical structure of job interviews. … Read more
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS, and JavaScript. In addition to that, a good technical SEO should know the fundamental … Read more
