Query Refinements: How Google Helps Users Find Products Faster

Kevin Indig's Growth Memo for SEJ

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more

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