ReverseEngineered

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

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tom orbach’s viral post generator and a phone

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are … Read more

AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]

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AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant in an AI-driven SERP? What kinds of queries trigger Google’s AI Overviews? How can you structure content so that AI pulls your site into the … Read more

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