As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case, … Read more
For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political organizations are potential examples here, although many industries have their own quirks both in internal policies and ad platform restrictions. According to EMARKETER, in 2023, … Read more
![Public Relations - Seven Tips for Running a Successful PR Campaign [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Public-Relations-Seven-Tips-for-Running-a-Successful-PR.jpg "Public Relations - Seven Tips for Running a Successful PR")
All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Specifically, it explores seven keys to success: setting the right … Read more
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running, along with tips gathered from my personal experience and insights from members of the HubSpot Podcast Network. Let’s rewind before … Read more
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more
I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially in our industry as we continue to grow. The global digital advertising and marketing market is set to reach $786.2 billion by 2026, which is … Read more
Whether you’re on it to live vicariously through your more adventurous friends or spend hours looking through cute dog videos, Instagram can be a wonderful place. And as a business owner or entrepreneur, it can be an incredible source of new customers or a great place to connect on a deeper level with your current … Read more
From organizing successful sporting events to ensuring the safety of everyone who uses the facility, running a sports complex can be challenging yet rewarding. With a robust management system and up-to-date knowledge, you can transform these challenges into opportunities. Keep reading to find out the fundamental aspects of running a successful sports facility successfully. Key … Read more
In the world of advertising, marketers are constantly searching for innovative ways to engage their target audience and maximize the impact of their campaigns. The rise of social media has provided a powerful platform for reaching and interacting with consumers, but recent research in neuroscience suggests that combining social media campaigns with “digital out-of-home” (DOOH) … Read more
As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). The good news is there is still time – but you can’t keep putting off learning … Read more
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
