Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

A marketer checking for clarity in their writing

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain … Read more

7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life … Read more

Can AI Simplify the Email Workflow? – Litmus

Litmus

In the 2023 State of Email Workflows Report, we discovered marketing teams spend on average two weeks or more to create a single email. That’s from the campaign inception to the campaign delivery—they’re spending two weeks on everything that goes into a great email campaign: strategy, copy, design, code, setup, segmentation, testing, approvals, and sending. … Read more

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