Google Warns Of Soft 404 Errors And Their Impact On SEO

. Gradient vector illustration of upset man sitting at work desk with laptop and seeing a system error.

In a recent LinkedIn post, Google Analyst Gary Illyes raised awareness about two issues plaguing web crawlers: soft 404 and other “crypto” errors. These seemingly innocuous mistakes can negatively affect SEO efforts. Understanding Soft 404s Soft 404 errors occur when a web server returns a standard “200 OK” HTTP status code for pages that don’t … Read more

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