What is A/B Testing? A Beginner’s Guide

AB Testing4 - What is A/B Testing? A Beginner’s Guide

No matter how much research you do, not every marketing campaign will get positive results. That’s why A/B testing is a fantastic method to calculate the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails. This allows you to find the best-performing … Read more

Learn How to Use Email Split Testing Like a Scientist

Email split test icon

What’s the best day of the week to send an email? Will a blue button or a red button get more clicks? Which call-to-action is more likely to convert to a sale? You know you’ve asked yourself these questions before, as every eager entrepreneur has. Maybe you’ve even taken to Google in the hopes of finding … Read more

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