Valuation

Why Brand Valuation Is Crucial for Marketing Strategy

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Why Brand Valuation Is Crucial for Marketing Strategy

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities’ effectiveness and return on investment. Traditional metrics—sales data, market share, and customer surveys—provide valuable insights, but they … Read more

Marketing Moves That Helped Skims Reach A $4 Billion Valuation

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Marketing Moves That Helped Skims Reach A $4 Billion Valuation

Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. … Read more

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