Does your business lack full insight into the performance of your marketing campaigns?
With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation.
As call tracking allows you to see exactly which source every customer call originates from, you can keep better track of the success rate of each of your marketing strategies. Not only will this improve the ability to monitor the return on investment (ROI) of your campaigns, but it can also translate into an overall increase in lead conversions for your business.
Here are just three of the ways that call tracking insights can help to increase your conversion rates.
1. Personalise the customer experience
While the journey of a lead coming from an online point of origin – such as clicking on a Google ad – is a lot easier to map, the same is not generally true for someone who makes first contact through a phone call.
However, the use of call tracking software allows your business to obtain data on every customer call and remove that element of uncertainty.
As each marketing stream can be assigned a unique, trackable phone number, this is recognized and logged by the system when a customer calls in.
This enables you to know precisely which marketing tactic resonated with that particular lead, giving you the chance to tailor your approach to better match the profile of the customer and encourage them to convert.
2. Track and optimize customer communication
Not only do call tracking insights give you a better overview of the performance of your marketing campaigns, but they can do the same for your customer interactions over the phone.
As the software logs and tracks call duration and wait time, as well as producing call recordings and transcriptions, this offers a far more detailed overview of how each phone conversation goes.
With all this extra data available, you can observe exactly how successfully each customer is being engaged during the call and whether their inquiries are being fully answered or resolved.
3. Analyse conversions to boost the overall rate
Similarly, the scope of the data that call tracking software provides offers your business the chance to perform an in-depth analysis of the journey of each successful conversion.
Tracking every step of a conversion’s path, from the initial point of contact through each interaction with your marketing, allows you to build a complete overview of which strategies work and which don’t.
Beyond just the keywords, social media posts, or other adverts that motivate potential customers to give you a call, you can see which approaches in call conversations yield the best results.
And, once it’s clear what is working best, you can apply this across the board to encourage even more of your leads to convert.
Industries Making The Most of Call Tracking Insights-
Not every client that calls a business makes a purchase. Sometimes, it’s just for answering queries or handling information. But if you want to convert potential callers into leads, call-tracking insights can help you a lot. Don’t trust us? Here are a few industries that have used this data for maximum conversion; check it out:
A. Automotive Businesses
Needless to say, nobody buys cars over phone calls. Yet, these industries receive the maximum number of calls in a day. Hence, it is significant for them to use call tracking data for research purposes.
Think of this from a customer point-of-view: they look up the local dealer, check out the results, and make a call. And you’d want to be the first name that comes into their mind when they think of an automotive brand.
B. Digital Marketing Firms
There’s a lot of pressure on agencies to prove their competency to clients. With the help of call-tracking insights, firms can optimize marketing campaigns. This eventually reduces acquisition costs and ends up surprising clients with significant information.
Marketing and digital agencies surprise clients with precise information about the number of calls generated. If you want to take it a step further, don’t hesitate to show detailed call reports and what the reason for calling was.
C. Hospitality and Travel
Car rentals, online travel agencies, cruises, and even hotels are highly reliant on phone calls that take place through paid search campaigns. Call tracking insights are essential when you want to know what led to the booking- channels, keywords, or campaigns.
In case travel companies fail to track calls, these campaigns keep the acquisition cost higher. In the hospitality sector, call tracking works in multiple ways. By tracking these business calls, the travel industry can have a look at which marketing channels are responsible for bringing in new clients.
D. Insurance Sectors
People look for insurance online, which is why they tend to make phone calls- to get quotes. With the help of call-tracking insights, insurance marketers can determine the right channels for themselves. Also, it helps to streamline the way in which call delivery takes place.
This indicated that insurance companies can reduce acquisition costs simply by focusing on channels that are performing well. Some examples include comparison as well as aggression sites. Call tracking insights of consumers do more than just inform about the revenues gained over a stipulated period.
Conclusion
This is only the beginning of the range of benefits that call tracking insights and software can offer your business. Learn more about just how much it can enhance your marketing strategies and results in the coming year, and reach out to a leading software provider today.
That marks the end of this comprehensive guide. If it helped you learn about call tracking insights and their functions, make sure to comment below. Also, share it with those you might need to excel in the industry. So, that’s it! Thank you for your attention!
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The post Using Call Tracking Insights To Increase Your Conversions appeared first on Social Media Magazine.
