Marketing has gone through many changes in today’s day and age. Most of this is because of the advent of technology and the rise of the internet. Networking with people across the world has become easier than ever through the internet.
Simply through just a click, the various social media networking platforms help you connect with millions of people who use these platforms. This is one of the main reasons many brands and businesses have started promoting their products and services on these sites.
Some of the most famous and widely used social media platforms are Facebook, Instagram, Reddit, Pinterest, and Twitter. In this article, I will talk you through the idea of a social media calendar and why it is important. So if you are trying to understand the need for a content calendar, keep reading…
Social Media Calendar: What’s That?
You must have heard the phrase ‘Social media calendar’ a lot of times from people who use social media platforms to promote a brand or their business. What is it? And why do you need it? You have finally found the answer to that.
A social media calendar or a content calendar is a form of an overview for all your upcoming work or post on social media. It is a way of organizing your upcoming work and posts that need to be done on a social media platform.
You can easily organize your social media calendar with the help of Google Calendar or using Microsoft Spreadsheet. If you are using some sort of social media management tool, you can organize your calendar using the interactive dashboard that it provides.
A social media content calendar has some of these basic things in them:
Date and time when the post has to be uploaded.
The links and the tags are supposed to be added to a specific post.
The name of the account where the post has to be made.
Any media that has to go live along with the post (optional).
Importance Of Social Media Calendar
There are several reasons why you should use a social media calendar for your brand. First, they serve the purpose of being a framework for your upcoming posts.
Having a rational and well-thought-out social media content calendar helps you organize and define the content and themes. By doing that, you will be able to make your posts on the specific platform with the objective and audience.
Here are some of the benefits of having a social media calendar:
1. Time Management
Can you imagine how much more convenient it would be if you had all your work organized ahead of time? Then, you do not need to worry about the deadline or the time of posting.
The social media calendar will notify you every time a post needs to go live on every individual social media platform. Planning your content ahead of time will save time and make your work much more organized. This will also ensure that you make fewer mistakes and can upload quality content.
2. Consistency
One thing that needs to be a must on social media platforms is consistency. It can get pretty tricky to post consistently on the platforms. This is something that the social media calendar can help you with.
You do not need to worry about skipping the schedule you follow while posting your content. The calendar works as a framework that ensures that you follow a consistent schedule and do not mess up the lineup of your posts.
Having your posts scheduled makes sure that you stick to them and makes your posts perform better.
3. Lesser Stress
Imagine dealing with all the urgencies that come with a post that needs to be uploaded. If you have your upcoming posts organized beforehand, your heart rate will thank you.
Organized content means lesser stress and anxiety. This is something that everyone who is in the field of social media marketing will agree with.
While it is important to be able to feed your audience with content consistently, it is equally important to take care of your mental health. A social media calendar helps you with that. You can take time off when you want to. And when you are enjoying your personal time, you do not have to log into your work.
4. Improving The Quality Of The Content
Having your content planned and organized ahead of time helps you focus on the content at hand. As a result, you will be able to create better content that is of great quality.
If you have a team of people working on your social media content for your brand, it might get difficult for them to drop everything they are doing to focus on one sudden change of plan. This will not be an issue if you have a social media calendar.
Having a content calendar will help you allocate the human as well as digital assets effectively. This is something that your team will be thankful for. And who doesn’t want a happy team!
5. Long Term Results
One of the major benefits of having organized social media ensures long-term success. Planning your content ahead of time will help you alleviate major stress factors of the day. In addition, you can plan the content that needs to be posted on time.
You can also reschedule the content that needs to be posted based on priority. It also helps you analyze the posts and how they are performing after being uploaded.
You do not have to go through your account on every social media platform time and again to look for our posts. It is all there, organized in your calendar.
Social Media Calendar: Make It!
If you have been spending a lot of time googling about creating a social media calendar, you have reached your destination. Here are some of the things that you need to do:
1. Research the networking site and the content. You need to note the frequency at which you are planning to post.
2. Decide on the content that you are planning to put up and choose the social media platform that you want it to be posted.
3. Include all the things that you want your social media content calendar should have. This may differ from person to person. Some of the things that almost all users have on their calendar are:
- Date
- Time
- Link
- Draft
- Media
And there you have it. A social media calendar all for you, personalized. All you need to do now is schedule your posts on the time and date you want them to go live.
Frequently Asked Questions (FAQ):
1. What Is A Good Social Media Calendar?
Even though many people download different apps for creating the calendar for their social media content, you can do it simply through your excel sheets or the basic google calendar. This is because they are very easily accessible. Moreover, you can access them from anywhere.
2. How To Create A Social Media Calendar?
In order to create a social media calendar, you need to:
- Research on the platform and the content.
- Decide the content that you want to put up on a specific platform.
- Schedule the date and time.
And that’s it. You are ready to use the content calendar customized all for you!
You may also install some apps that schedule the whole thing for you. For example, there are many ways in which you can schedule Instagram posts using third-party apps.
3. Why Is A Social Media Calendar Important?
The social media calendar is one of the most important tools you must have while using the platforms.
The calendar serves as the framework for all your upcoming projects and posts that need to be uploaded on a specific platform. It makes sure that you can post consistently and enhance your content’s performance.
And That’s A Wrap!
In today’s world, social media marketing has taken over the marketing sector. To make your work less troublesome, you can take the help of social media calendars.
A social media calendar helps you organize your content and schedule the time and date on which you want to upload it. It serves as the framework to help you schedule all your upcoming projects.
Having your work planned ahead of time lets you create high-quality content and also saves a lot of time. There are many social media calendar templates that are available online. You can use them to schedule your project or even take the help of excel or google calendar.
Having a social media calendar not only makes sure that you can enjoy your time off without having to log into your work, but it also takes care of your heart by reducing all the stress and worries about putting up a post.
Read Also:
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- How To Create A Social Media Marketing Portfolio For Small Businesses?
The post What Is A Social Media Calendar? How To Use It? appeared first on Social Media Magazine.
